UGC

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UGC stands for User-Generated Content. It refers to content created by everyday users (not professionals) and shared on platforms like social media, blogs or websites. This type of content can include photos, videos, reviews, testimonials, or even memes.

Key Points About UGC:

1. Authenticity: UGC is often viewed as more authentic and relatable compared to branded content, as it’s created by real people who genuinely engage with a product, service, or experience.

2. Types of UGC:

• Social media posts (Instagram photos, TikTok videos)
• Customer reviews and testimonials
• Unboxing videos or product demos
• For example, a wedding content creator can turn UGC into powerful testimonials by sharing unfiltered moments captured by guests or showcasing candid reactions from couples. It’s all about authentic storytelling!

The Edit Social has created UGC for the likes of PR companies, and shopping centres in recent years:

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Post settings Labels No matching suggestions Published on 06/02/2025 19:48 Permalink Location Options Post: Edit